Are you ready
to scale?

We help entrepreneurs scale ventures by clarifying priorities for best in class execution.

Nurture and grow your startup into a scale-up
– a challenge for all founders!

Having worked in the fast-moving tech business for 25+ years managing teams of up to 150, I constantly had three main hurdles. How does the team

  • “Get stuff done” in a self-managing manner?
  • Act fast and solve issues independently whilst being highly motivated?
  • Reach their goals successfully and having lots of fun?

Many years of experience have been summarized into the Rosebud Ventures scaling toolkit & method.

Maria’s expertise (pdf)
Founder Rosebud Ventures


“Our team had a burning need to align priorities, management and communication before scaling. Working with Rosebud Ventures really helped us align on all of those. Rosebud Ventures got us in a position to scale and gave us confidence in doing so with less headache and surprises”

Marcus, Dimitar & Joakim
Founders of Twigeo

“We find our team at Twigeo working more efficiently than before towards more meaningful and clear goals all thanks to the Rosebud Ventures toolkit! It has helped us see the larger picture of where we as a team are headed by identifying our aspirations and blind spots. The clarity of the Rosebud way gave us so much energy!”

Uditi Shah & Naiara Seara
Designers at Twigeo

“Rosebud Ventures supported us in uniting our team spread out on two continents and five locations during a three day workshop. A challenging task but the Rosebud toolkit made it possible. During this short time we clarified go to market tactics, organizational gaps, the customer journey and important operational priorities! Moreover, the toolkit is a solid platform for forthcoming collaboration in our distributed team”

Jonne Hellgren
Founder & CEO Repack

“Rosebud Ventures helped us align the team by segmenting customer behavior and needs for better priorities. Additionally, the open ended customer interviews validated the Bluecall offering and allowed us to focus jointly towards product market fit.”

Lisa, Caroline och Tamara
Founders of BlueCall

“Textalk group consist of three tech businesses in various stages of growth with nine owners. To transition the ownership agenda and secure our success in all units Rosebud has helped us to align CEOs with the owners agendas by co-creating scaling roadmaps. Thus aligning founders, CEOs and teams to rally around a joint journey for success”

Owners & Management
Textalk Group

Rosebud Ventures helped us transition from a small company mindset to a scale-up mindset. We doubled our turnover from 10 mSEK to 20 mSEK during Rosebud Ventures coaching period. In essence we became “Ready to scale.”

Founder Sitoo AB


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Hi there, we’re the Rosebuddies...

Maria Horelli-Rosenlew

Founder & CEO. Entrepreneurial leader and change operator with significant international experience in fast moving tech companies.

Sofie Hammarlund

Marketing & Business Dev. Varied background in retail, marketing, project management and consumer experience.

Ekaterina Pchelnikova

UX/UI designer with corporate background. Packaging company designs as well as improving interactions.

Matilda Rosenlew

Web developer. Currently a student in computer technology and machine learning at KTH.

Johan Horelli

Pioneer in early stage funding in the 70´s. A seasoned corporate leader with a career as CEO of Kone Elevators and AKTIA bank. Now a popular leadership coach.

Mikael Långstrom

Experienced in forming innovation processes for corporations to boost product development and cultural change.

Björn Elfgren

Entrepreneur with a background in accounting. Founder of Wint, Venture business advisor and CEO at Abicart e-commerce platform.

Carl-Adam Frisk

Contempo brand strategist in the crossway of brand, design, and communication. 10+ years at various agency kinds and currently at Klarna, the fourth-highest valued private fintech company worldwide.

Axel Falkenberg

Business Analyst within the IT sector. Translating business and user needs into IT requirements. Optimizing processes using tools and methods enabled by the digitalization.

Oscar Hoffman

San Francisco based strategic graphic designer with experience in branding, typography, packaging, art direction and printed matter.

Suzan Stenberg

Many years of experience in coaching and advising entrepreneurs. Operations Manager at the Peak Region Incubator with 100 companies in the portfolio.

Ulrika Wahllöf

HR expert. Experience of mergers, acquisitions and downsizing from HR perspective within IT, Startup, Finance, Energy, Service industries.

Liisa Paavilainen

Principal consultant, strategy & culture at Futurice. Creates new digital businesses and helps companies build more resilient futures.

Maria Andersson

Yoga teacher for 25 years. Runs the company Yoga Spatia, using yoga as an effective tool to create balance between body, soul & mind for her clients.