Are you ready
to scale?

We help entrepreneurs scale ventures by clarifying priorities for best in class execution.

Nurture and grow your start-up into a scale-up
– a challenge for all founders!

Having worked in the fast-moving tech business for 25+ years managing teams of up to 150, I constantly had three main hurdles. How does the team

  • “Get stuff done” in a self-managing manner?
  • Act fast and solve issues independently whilst being highly motivated?
  • Reach their goals successfully and having lots of fun?

Many years of experience have been summarized into the Rosebud Ventures Scaling Toolkit™.

Maria’s expertise (pdf)
Founder Rosebud Ventures


“Our team had a burning need to align priorities, management and communication before scaling. Working with Rosebud Ventures really helped us align on all of those. Rosebud Ventures got us in a position to scale and gave us confidence in doing so with less headache and surprises”

Marcus, Dimitar & Joakim
Founders of Twigeo

“We find our team at Twigeo working more efficiently than before towards more meaningful and clear goals all thanks to the Rosebud Ventures toolkit! It has helped us see the larger picture of where we as a team are headed by identifying our aspirations and blind spots. The clarity of the Rosebud way gave us so much energy!”

Uditi Shah & Naiara Seara
Designers at Twigeo

“Rosebud Ventures supported us in uniting our team spread out on two continents and five locations during a three day workshop. A challenging task but the Rosebud toolkit made it possible. During this short time we clarified go to market tactics, organizational gaps, the customer journey and important operational priorities! Moreover, the toolkit is a solid platform for forthcoming collaboration in our distributed team”

Jonne Hellgren
Founder & CEO Repack

“Rosebud Ventures helped us align the team by segmenting customer behavior and needs for better priorities. Additionally, the open ended customer interviews validated the Bluecall offering and allowed us to focus jointly towards product market fit.”

Lisa, Caroline och Tamara
Founders of BlueCall

“Textalk group consist of three tech businesses in various stages of growth with nine owners. To transition the ownership agenda and secure our success in all units Rosebud has helped us to align CEOs with the owners agendas by co-creating scaling roadmaps. Thus aligning founders, CEOs and teams to rally around a joint journey for success”

Owners & Management
Textalk Group

Rosebud Ventures helped us transition from a small company mindset to a scale-up mindset. We doubled our turnover from 10 mSEK to 20 mSEK during Rosebud Ventures coaching period. In essence we became “Ready to scale.”

Founder Sitoo AB

Free Scale-up scan!

Want to find out if you are ready to scale?

We at Rosebud Ventures offer you a free scale-up scan followed by a 30 min personalized coaching session!

Duration: 5 minutes




Call us on +46 70 222 08 38

Hi there, we’re the Rosebuddies...

Maria Horelli-Rosenlew

Founder & CEO. Entrepreneurial leader and change operator with significant international experience in fast moving tech companies.

Sofie Hammarlund

Marketing, content & business development. Background in retail, marketing, project management and consumer experience.

Ekaterina Pchelnikova

UX/UI designer with a corporate background. Specialties include brand and communication design.

Jessica Stark

Communication professional in love with the start-up world. 15 + years of entrepreneurial experience, co-founder of the start-up hub SUP46. Board geek and networking pro. Passionate about start-up scaling.

Johan Horelli

Pioneer in early stage funding in the 70´s. A seasoned corporate leader with a career as CEO of Kone Elevators and AKTIA bank. Now a popular leadership coach.

Mikael Långstrom

Experienced business advisor and coach within innovation and start-ups in proptech. Experienced in forming innovation processes for corporations to boost product development and cultural change.

Björn Elfgren

Started as a strawberry farmer at 15 and later moved into accounting. Founder of Wint, an AI based accounting solution, venture business advisor and CEO at Abicart e-commerce platform and Rosebud Ventures.

Magnud Blad

Aims to reach the top every day whether it's sport climbing or business development on the agenda. Background in marketing & communication, both print and digital. Now CEO @ Webfolket, making the advanced more simple.

Carl-Adam Frisk

Brand strategist in the crossway of brand, design, and communication. 10+ years of various agency work. Currently global brand lead at Klarna, one of the highest valued private fintech companies worldwide.

Liisa Paavilainen

Principal consultant, strategy & culture at Futurice. Creates new digital businesses and helps companies build more resilient futures. Previous lead coach at the Helsinki City Incubator.

Suzan Stenberg

Experienced coach/advisor for entrepreneurs and trainer at Rotary International. Former Operations Manager at Peak Region Incubator with 100 companies in the portfolio.

Ulrika Wahllöf

Seasoned HR expert. Experience of mergers, acquisitions and downsizing from HR perspective within IT, Start-up, Finance, Energy, Service industries.

Axel Falkenberg

Business analyst within the IT sector, translating business and user needs into IT requirements. Previously business developer for Rosebud Ventures.

Oscar Hoffman

San Francisco based graphic designer with experience in branding, typography, packaging, art direction and printed matter.

Maria Andersson

Rosebud’s calming yoga teacher with 25 years of experience . Runs Yoga Spatia, using yoga as an effective tool to create balance between body, soul & mind.

Zak Kjellin

Digital product designer from Stockholm’s start-up scene. Strong expertise in combining branding, UX/UI and customer insight into a concept. Currently at Hedvig.



Are you an investor or do you run an accelerator?

Visit The Scaling School™ where we deliver ready to go scaling programs

for faster transition from start-up to scale-up!